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Metallic inks, used to create eye-catching graphics, are becoming more popular in packaging to attract consumers and create differentiation on the shelf.
November 25, 2008
By: KERRY PIANOFORTE
Despite challenging economic conditions and rising fuel and raw material costs, the metallic ink market Photo courtesy of ECKART. experienced continued, albeit moderate, growth during the past year. “Metallic effects are increasingly popular,” said Rick Kistler, new business development – visual effects, inks and printing business line, for Ciba Corporation. “Eye catching graphics are becoming more important in packaging to attract consumers and create differentiatio...
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